Current print-outs of elements of the proposal section as of Sept 3, 2003
If you do not have Adobe Acrobat Reader to view and print these sample pages , here is an opportunity to fetch it now.
These are pdf files of what parts of the catering and banquet propsal generating system look like:
Referencing hotel, catering, and banquet issues from Sandy Heydt, Panetiere Marketing Advisors
Marketing Plans that Mean Business
How many sales directors dread the time of year when marketing plans are due? So much work!
When complete, the plan goes in a tabbed binder; the owner, management company and general manager may glance at parts of it. Then it goes on a shelf and collects dust. Read More . . .
Creative Marketing: Canadian Bacon
You are a remote resort in the upper west end of the United States, two hours from the closest U.S. city, but located right on the Canadian border, which is just 100 yards away.
it is challenging to get leisure business from the states. There are plenty of lovely resorts closer to your U. S. customers and while you have much to offer, your location is always an objection to weekend guests.
Your greatest potential is the Canadian customer; with a major Canadian city under one hour drive away. The current thinking is that the Canadians won't come to your resort. It is too expensive for them with the depressed value of their dollar. The border crossing takes too long. It is too expensive to market to Canadians. They are loyal to Canada and will not spend their money the U.S. Even if you give them a reduced room rate, they can't afford your food and beverage, or your spa and golf prices. Where do you start? Read More . . .
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